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Elva Chen
SEO consultant with several successful case studies across SaaS and Finance (brokerage). I've led organic growth programs end-to-end — from technical SEO and entity coverage to content systems — and I'm currently digging deeper into Generative Engine Optimization (GEO): how AI search engines select, cite, and surface content, and how to be the answer they pick.
Partnerships & previous employers
Companies I've partnered with as a consultant, and teams I've been part of in-house.
Previous employer
Futu Holdings
Consultant
AfterShip
Consultant
Evoto.ai
Industries
Finance (Brokerage)SaaS
Featured work — clients & in-house
Selected results from partnerships and previous employers.
Futu Holdings
385% Organic Traffic Growth
Led SEO for the Futu website across all overseas markets, delivering a 3.4x traffic increase from 400K to 1.34M monthly sessions in under 12 months.
Evoto.ai
60% Organic Traffic Growth
Scaled monthly clicks from 5K to 8K through proven on-page, entity, and technical SEO strategies for another partnership project.
Written by Elva
AI Citation Gap Analyzer
Do You Know You Can Get AI to Recommend You More?
AI already mentions your brand — but a mention isn't a recommendation. You can influence whether AI recommends you, and it starts with getting cited. Here's how. (≈157 chars — trim to ≤155 on your final pick.)
AI Citation Gap AnalyzerWhy AI Recommends Your Brand but Won't Cite It (2026)
AI assistants recommend your brand from memory but cite competitors from live search. Here's the "mentioned but not cited" gap — and the three fixes: ranking, structure, and crawl access.
Google Entity AnalysisProven Google NLP Strategies That Boosted SEO Rankings
Look, if you're still thinking about SEO the way we did five years ago, you're already behind. Google isn't just matching keywords anymore – they're actually understanding what people mean when they…
Crawl and BotsComplete Guide to Blocking Partial Page Content from Search Engines
Not every element on your webpage deserves search engine attention. Sidebars with conversion hooks, newsletter signups, and promotional content can confuse Google's understanding of your main…
AI Citation Gap AnalyzerAI Search Optimization: Get Traffic from ChatGPT Guide
Q: How is Google AI affecting SEO? A: Google AI is transforming SEO through AI Overviews and generative search results that directly answer user queries. This reduces traditional click-through…
Google Entity AnalysisText Sentiment Analysis with Python: A Comprehensive Guide
In today's data-driven world, understanding public opinion has become crucial for businesses, researchers, and organizations. Text sentiment analysis with Python offers powerful capabilities to…
Google Entity AnalysisGoogle NLP and Search Ranking: The Complete Guide to Entities, Syntax, Salience, and Moderation
Are you still clinging to the old-school, open-book SEO playbook—think Google’s classic guidelines—hoping your content will climb the ranks just by nailing metadata, stuffing keywords, and hitting a…
Technical SEOCreate a Core Web Vitals Report in Looker Studio (GTM + BigQuery)
Google’s Core Web Vitals (CWV) are crucial for measuring real user experience across performance indicators like LCP, FID, CLS, INP, and more. This guide shows you how to capture CWV data using…
Google Entity AnalysisHow text classification powers smarter sentiment analysis
Sentiment analysis and text classification are foundational techniques in natural language processing (NLP) that help systems understand and categorize human language. While sentiment analysis…
Google Entity AnalysisTop Sentiment Analysis Tools to Compare in 2025
A text sentiment analyzer is a tool designed to interpret and classify the emotional tone behind a body of text. Whether it's a product review, a customer email, or a tweet, sentiment analysis tools…
Google Entity AnalysisText Sentiment Analysis Guide: Meaning, Methods & Use Cases
Text sentiment analysis is a natural language processing (NLP) technique used to determine the emotional tone behind a body of text. By analyzing text data, sentiment analysis tools help identify…
From my YouTube
Talks and walkthroughs on AI search, entities, and SEO tooling.